Imagine you decide to sell your home. A buyer magically appears at your front door and offers your asking price. You agree on the terms and the sale occurs without a hitch. For most sellers, this depiction is simply a daydream. The buyer doesn’t magically appear. When the buyer does come around, they may have a different opinion of the home’s market value. Sellers and their representatives must take proactive steps to attract qualified buyers and entice them to make acceptable offers.